Do you keep failing to attract new clients to your plumbing business despite all the marketing techniques you use? If you still rely heavily on traditional marketing techniques, then it’s about time that you explore other options in order to keep up with the latest trends in the digital era. You can’t afford not to do anything and let the competition dominate the market. In order to generate new clients, you may want to look into Google pay-per-click marketing. Keep reading to learn how to get started.
First, it is essential to understand what pay-per-click marketing is all about. If you frequently surf the web, then you probably notice the ads usually seen on the sidebar of most websites. Some of these ads promote local businesses. Just imagine how much exposure they get by simply having their ad displayed on a high traffic website. This is how PPC advertising works. It gives you a great opportunity to reach out to your target audience without spending a whole lot of marketing dollars.
The greatest thing about Google PPC is that you do not have to do so much in order to make things work. As long as you target the right keywords, then you have a good chance of getting seen by prospective clients. This requires thorough keyword research. You must discover what keywords bring in real customers. You then place a bid on your target keywords, and when you win, your ads will be displayed whenever somebody looks up that particular term. One thing to consider is if you don’t have a specific landing page for your ads and simply sending traffic your your home page like this lamesacaplumber.com you will be spending a lot of money by not providing focused content for the ads you are running. The best solutions is to create landing pages for each adgroup you have created.
After that, it’s a matter of enjoying the flood of traffic to your site. Of course, you still need to make sure that your site is well-optimized, effectively compelling visitors to check out your services. But there’s also a disadvantage to using PPC. You need to shell out money in order to win the ad auction. And depending on how competitive your target keywords are, you may have to spend quite a bit for every click your ads receive.
You must also realize that once you stop bidding, your ads will also stop showing up for your target keywords. This means you need to bid constantly in order to make your PPC strategy work. This might sound too expensive, but don’t forget that it’s all about ROI. With a comprehensive strategy in place, you should be able to determine how much money you’re making for every click you receive. And if that figure is higher than the amount you pay for each click, then you should enjoy excellent returns.
Many people say that SEO is now the preferred method of marketing over PPC. However, you must still leverage all options you have if you want the highest level of exposure to your business. And unlike SEO, you don’t have to wait several months just to see how effective your strategy is in PPC. You can instantly enjoy targeted traffic after you win the ad auction. This might be just what your plumbing business needs in order to generate new customers.